Content strategy for the web, kristina halvorson the industry standard primer clout. Get content strategy for mobile now with oreilly online learning. The book start with why by simon sinek is a great book about how great leaders inspire everyone to take action. The elements of content strategy 2010 edition open library. Erin kissane content strategy is the webs hottest new thing. Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Asking right questions is the key to discovering the your true self. Mar 29, 2018 the content strategy podcast is a show for people who care about content. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. Content strategy is boring and thats ok brain traffic. The term has been particularly common in web development since the late 1990s.
The second edition provides a good general introduction to content. Karen mcgrane you dont get to decide which platform or device your customers use to access your content. A book apart books, number one to number seven addeddate 20170906 00. Til then, make do with my book, content strategy for the. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. Throughout each project, a content strategist compares evolving contentrelated expectations with available resources, and warns the team of shortfalls that may. The content strategy quad the critical components in content strategy. Just over eight years ago, we published the third title in our collectiona book that would change the content strategy landscape for years to come. Today, content strategy for the web is considered the gold standard for content strategy literature and is credited with creating the foundation for what is now a rapidly evolving industry. About a book apart we cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity.
May 31, 2017 yet almost a decade ago, kristina halvorson explicitly cited metadata strategy as one of a number of contentrelated disciplines that deserve their own definition in her seminal a list apart article, the discipline of content strategy. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. Content strategy, according to kristina halvorson and melissa rach, involves the planning, creation, governance, and maintenance of content, whereas content marketing strategy focuses on the narrow discipline. In this case, a content marketing strategy is the smaller strategy inside the larger one, content strategy. Today, theres an everexpanding treasure trove of insightful, forwardlooking resources to refer to. Necessarily, the content strategist must work to define not only which. Explore content strategys roots, and quickly learn not only how its done, but how you can do it. Taking the shift to mobile as a focus for improving. Content strategy refers to the planning, development, and management of contentwritten or in other media. And what does the content renaissance mean for you.
During 2018 and continuing into 2019 the stakes for content marketers are more demanding, with increased scrutiny on budgets. Why writing a book is the best content strategy youve never. Instead, our discipline rests on a series of core principles about what makes content effectivewhat makes it work, what makes it good. The beginners guide to blogging and content strategy. The original edition of this book was published in 2002 and was the first book to specifically address content strategy as a discipline. Foreword the elements of content strategy a book apart. Having worked at a large nyc based digital strategy agency most of the concepts in this book were familiar. This isnt a content strategy book slotted into their lineup. Listen in as they discuss hot topics in digital content and share their expert insight on making content work. Scott has focused on the content side of digital experiences since 2009, and was the first ux content strategist at wolfram research.
Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. Erin kissane wrote a book about content strategy and youre reading quotes on the website to decide if you should buy it. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. The elements of content strategy brief books for people who make. The content strategy podcast is a show for people who care about content. The elements of content strategy brief books for people. Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. A book apart content content strategy curation design publications publishing. Download our 16page guide to learn what questions to ask and how to develop your strategy. Feb 11, 2014 10 must reads for content creation and strategy. Very often i find that books appearing in the empowermentpersonal growth field, or from various coaching disciplines, are nothing but fluffedup advertorials for the authors speaking career or seminars. But beyond that, were in the infancy of a ubiquitous internetone fully.
To mandy brown, max fenton, casson rosenblatt, jason santa maria, krista stevens, and rob weychertall the wonderful people at a book apart who make these great books happenthank. The elements of content strategy is available to read for free. Chapter 3 tools and techniques the elements of content strategy. At the center is the core content strategy, the central idea for using content to achieve an organizations business. A lot depends on who you are and what sort of content strategy youre interested in. Our ebooks support kindle, ibooks, nook and most other readers and devices. Or they think their website or business is small enough that a goal written on the back of an envelope is all. Kristina has also been a featured speaker at web 2. The elements of content strategy by erin kissane, 2010, a book apart edition, paperback in english. We are delighted to present the third volume in the a book apart series.
Mar 08, 2011 in the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. She cohosts a responsive web design podcast with ethan marcotte, and her first book. Join host kristina halvorson and guests for a show dedicated to the practice and occasional art form of content strategy.
To be effective at content marketing, it is essential to have a documented content marketing strategy. Everything you say here about content and content strategy can apply equally to the creation of a book. A compelling read for both experienced content strategists and those making the transition from other fields. Erin kissanes the elements of content strategy stands the test of time in any formatprint or digitaland now, were beyond delighted to make it available on the web. The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time. Join host kristina halvorson and guests for a show dedicated to the practice and occasional art form of. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. Sep 19, 2018 the elements of content strategy by erin kissane also available from the publisher, a book apart, possibly cheaper.
The elements of content strategy by erin kissane also available from the publisher, a book apart, possibly cheaper. Open library is an open, editable library catalog, building towards a web page for every book ever published. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. The second edition provides a good general introduction to content strategy, with a deeper discussion of markup and tools than found in other introductory books. Apr 23, 2017 even if youve never entertained the idea of writing a book, dont rule it out. A book apart, read the elements of content strategy book. Even if youve never entertained the idea of writing a book, dont rule it out. We are delighted to present the third volume in the a book.
Sara wachterboettcher sara runs a content strategy consultancy. The daytoday work of content strategy confuses people for a reason. The brain traffic model kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. Read the elements of content strategy by erin kissane online. The beginners guide to blogging and content strategy youre reading this book because you believe in the power of content. The related a book apart brief books for people who design, write, and code is also an excellent source of content strategy intelligence and advice. A content book apart august 18th, 2010 yes, content strategy is a real thing that real clients and employers really need. Lisa maria is also issues editor at a list apart, and speaks at events like confab higher ed, blend conference, and the mima summit.
This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. Content strategy summit 2016 august 24august 25, 2016. A book apart, read the elements of content strategy book for free. Read the elements of content strategy, enjoy it erin is a hell of a writer, and go make the web better. Your content needs a metadata strategy story needle. Content strategy plans for the creation, publication, and governance of useful, usable content. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. Scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart. About a book apart we cover the emerging and essential topics in. Keep an eye out for the march 8 release of erin kissanes brilliant the elements of content strategy from a book apart. Content strategy for the web sets the stage for content strategy to be implemented for any company by helping individuals to understand what it is, why it is important, how it can be created, who is involved. The elements of content strategy by erin kissane, 2010, a book apart edition, paperback in. Its going to be called the elements of content strategy, and it will be published by a book apart in early 2011 if a book apart hadnt been interested in this project, it.
Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in. Today, content strategy for the web is considered the gold standard for content strategy literature and is credited. We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart, 2011, published today. Yet almost a decade ago, kristina halvorson explicitly cited metadata strategy as one of a number of contentrelated disciplines that deserve their own definition in her seminal a list apart. This should also be used in other parts of life apart from just becoming a better writer.
Two years ago, there wasnt much out there about content strategy. You may be a marketer at a small business, an editorial director at a brand or media company, a community manager at a startup. The truth is, without a strategy your content will never reach its full potential. Very often i find that books appearing in the empowermentpersonal growth field, or from various. Aug 18, 2010 if a book apart hadnt been interested in this project, it wouldnt be happening. The elements of content strategy brief books for people who. Scott has focused on the content side of digital experiences since 2009, and was. In the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. In 2010, she delivered the keynote address at the world. Content strategy, according to kristina halvorson and melissa rach.
The classic writers handbook, this gives you the golden rule for writing and. Sources of regular content strategy sustenance and wisdom in blog form. Sara wachterboettcher sara runs a content strategy consultancy based in philadelphia, and is known for helping organizations turn desktopcentric pages into modular, mobileready contenta passion she turned. She also cites metadata strategy in her widely read book on content strategy. Im hoping thats because theyre doing a second edition because this is a fantastic book. Just over eight years ago, we published the third title in our collectiona book that would change the content strategy landscape for years to. Why writing a book is the best content strategy youve.